In 2005, start-up company, Garden Lane Accents (GLA) chose to broaden their customer base by developing a website. The secret to their planned strategy for success: leveraging Cyzap’s business website program to develop and service new markets.
According to owners, Jerry and Linda Primm, Cyzap's technologies enables GLA to find new buyers for their growing inventory. GLA is no longer just a manufacturer of flower carts, wine carts, ornamental wheelbarrows and wooden planter boxes. They now deal in unique items for the garden, deck and home. With the discerning customer in mind, they stock items from all over the world. These products include but not limited to, bird and butterfly feeders, watering cans, brass garden signs and planter boxes.
Garden Lane Accents is committed to providing top quality products as their primary lines along with economical lines to obtain a wider customer base. According to owner Jerry Primm, “Cyzap has enabled us to create a website that is colorful, descriptive and content driven. We are able to modify product offerings on our own timeline without needing to be a computer techie. This allows us to do what we do best, concentrate on new product offerings and customer service. The site is user friendly for our customers to navigate and place orders”.
Cyzap continues to provide “on the spot” technical assistance and response to questions and website enhancements. This allows Garden Lane Accents a proficient and seamless connection between customer base development and product sales.