On February 25th Dateline posted a KEEP KIDS ALIVE DRIVE 25® yard sign on the screen as a preface to an in-depth story on speeding in residential neighborhoods. That, along with a link from the Dateline web site (Link 1, Link 2) to our client, Keep Kids Alive Drive 25®, that sent more visitors to the site in 24 hours than usually visit in a month or more.

Tom Everson, founder of Keep Kids Alive Drive 25®, reported that the organization added new contacts in over 70 communities, stretching from Florida to Alaska, from New Hampshire to California, from Texas to Minnesota. In short, from all over! Concern for speeding in residential neighborhoods is universal — from grandparents concerned about small children to parents who have been victimized themselves through the death of a child at the hands of speeding drivers.