The Alliance Wins *Pinnacle Award for Best in Interactive Media Within First Year of Partnership
Vaccination Services of America, Omaha, came to The Alliance marketing group (an affiliate of Cyzap and heavy user of its products) asking to promote their web site by creating awareness and response to a corporate flu vaccination service. Through two direct mail distributions to corporate HR managers of 500 employees or more and three e-mail blasts to the existing client base using Cyzap's ZapSite website content and sales lead management system, VSA's Website (http://www.vsamerica.com) averaged over 50,000 hits, September through November, 2006.
Their vaccination business increased 40% with over 200,000 vaccinations alone in November and their health fairs associated business increased by 60%...all resulting in increased revenues of over $1 million.
The award was presented at the April 5, 2007 Pinnacle Dinner and Awards Banquet at the Embassy Suites in Omaha.
*American Marketing Association bestows Pinnacle award statues for creativity and especially results garnered.